Have you heard of the concept "Go Local?"
The Go Local campaign was launched in October 2011 with people encouraging others to purchase local food and eat at restaurants that use local food sources. Since then, the program has celebrated many milestones and continues to grow in popularity and geographic reach. The movement has since spread to small businesses of all kinds.
The Go Local movement takes on many forms and has been used by various companies from restaurants to healthcare clinics. One version of the Go Local idea asks people to visit a locally owned store or business instead of a chain store just once a week. The more enthusiastic participants push for people to do all their business with locally owned shops. As communities continue to feel the trickle down effect of economic woes, the people in those communities are beginning to realize the importance of supporting their local businesses.
If your bank has capitalized on this Go Local movement--whether in a conscious effort or because it's ingrained in your bank's community outreach--we'd like to hear from you:
The Go Local campaign was launched in October 2011 with people encouraging others to purchase local food and eat at restaurants that use local food sources. Since then, the program has celebrated many milestones and continues to grow in popularity and geographic reach. The movement has since spread to small businesses of all kinds.
The Go Local movement takes on many forms and has been used by various companies from restaurants to healthcare clinics. One version of the Go Local idea asks people to visit a locally owned store or business instead of a chain store just once a week. The more enthusiastic participants push for people to do all their business with locally owned shops. As communities continue to feel the trickle down effect of economic woes, the people in those communities are beginning to realize the importance of supporting their local businesses.
If your bank has capitalized on this Go Local movement--whether in a conscious effort or because it's ingrained in your bank's community outreach--we'd like to hear from you:
How do you encourage your customers and your community to "Go Local"?
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History and Milestones
April 8, 2013 - NerdWallet.com features Sioux City, Iowa as #1 for local banking! Article: Best Metro Areas for Community Banking Nov. 5, 2012 - Go Local for the Holidays campaign officially launches for the 2012 holiday shopping season. April 14, 2012 - Sara Snow promotes an Indianapolis Cash Mob, which encourages the community to shop locally, and also banking at a local community bank on WTHR-TV. April 2012 - Sara Snow speaks on going local in the Independent Banker magazine. March 6, 2012 - Green-living guru, Sara Snow (creator and host of two natural/green lifestyle cable programs for the Discovery Networks—Living Fresh and Get Fresh with Sara Snow), shows her support for the Go Local initiative with a kick-off blog post. Nov. 16, 2011 - Go Local goes to Times Square during the holiday season with this video ad looping every hour from mid-November to New Years. Oct. 11, 2011 - The Go Local initiative was officially launched with this press release. |
Local Community Banks Facts:
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