The best media relations training comes from experienced reporters. In conjunction with CBI, SHAZAM now provides Media Relations training for the financial services sector -- a unique opportunity for you to have the inside scoop on the inner workings of media organizations.
June 8 • 9:00 am - 4:00 pm
Bankers Trust West Des Moines, IA Registration begins at 8:30 am |
June 9 • 9:00 am - 4:00 pm
Guaranty Bank & Trust Cedar Rapids, IA Registration begins at 8:30 am |
Course Descriptions
Session 1: Media Fundamentals
The first part of this training session reveals the process of how local news organizations work. Using practical, real-world examples, Patrick will illustrate why content is newsworthy and how your expertise feeds into the process. You’ll learn the three critical elements of any story and how to make sure they’re included in YOUR story.
Session 2: Media Interview Techniques
Part two of this valuable seminar builds on the foundation of Media Fundamentals with an in-depth look at how your financial institution crafts its message during an interview. Patrick will outline the five essential steps to be prepared for a successful interview. To finish, your team will practice their new skills in role play exercises and have the opportunity to answer questions from a real reporter!
Session 1: Media Fundamentals
The first part of this training session reveals the process of how local news organizations work. Using practical, real-world examples, Patrick will illustrate why content is newsworthy and how your expertise feeds into the process. You’ll learn the three critical elements of any story and how to make sure they’re included in YOUR story.
Session 2: Media Interview Techniques
Part two of this valuable seminar builds on the foundation of Media Fundamentals with an in-depth look at how your financial institution crafts its message during an interview. Patrick will outline the five essential steps to be prepared for a successful interview. To finish, your team will practice their new skills in role play exercises and have the opportunity to answer questions from a real reporter!
Instructor: PATRICK DIX
Senior Public Relations Manager - SHAZAM Patrick Dix is a veteran news anchor and reporter who manages the SHAZAM Network’s public relations efforts. Patrick serves as the main company spokesman and uses his expertise to lead all social media channels, write articles for trade associations, create press releases for the network and provide media training to financial institutions.
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